About Her Beauty Regimen

Why I Started Her Beauty Regimen

I’ve worn it all. Wigs. Braids. Weaves. Not just for the look, but because they made sense for my life. But every time I took one down, I saw the damage. Thinning. Breakage. A scalp that had been screaming for attention the whole time.

After losing my hair four times postpartum, I was over it. I wasn’t going to keep sacrificing my real hair for the style on top.

So I created what didn’t exist.

With a background in chemical engineering, years in beauty tech, and a very real relationship with God, I knew this wasn’t just about me. This was purpose. This was assignment. Her Beauty Regimen was born to serve the women nobody in the industry was really thinking about. The ones like me.

What We’re About

Her Beauty Regimen is here for the in-between. Not wash day. Not install day. The everyday.

We’re building the only haircare brand focused on what happens while your protective style is still in because that’s where the real work happens. Our products clean your scalp without water, nourish your roots without buildup, and keep your hair growing underneath it all.

No fluff. No filler. Just formulas that work.

Everything we make is science-backed, experience-led, and made for real life. Created by someone who actually wears the styles. And built from the belief that convenience and care should never be a trade-off.

Why You’ll Love It Here

• Because we know what you’ve been carrying. The long days. The tight schedules. The need to feel like yourself even when your hair is tucked away.
• You’ll love it here because we see your beauty and your grind. We’re not here to sell you perfection. We’re here to protect your crown, your confidence, and your peace.
• And if you’re building a beauty brand of your own, this platform was made with you in mind. We don’t just sell products. We elevate the creators behind them.
• This isn’t just a brand. It’s a standard. And we’re just getting started.

Let’s Do Beauty Differently
Follow @hhbrbrand and @chanelemartin for more

Beauty should feel like it was made for you. That’s what we’re building, and we’d love for you to be part of it.