About Her Beauty Regimen

 

Why I Started Her Beauty Regimen

I created Her Beauty Regimen because I know what it feels like not to see yourself in the beauty industry. After losing my hair four times from postpartum shedding and struggling to care for my scalp while wearing wigs, weaves, and braids, I knew something had to change. I used my background as a chemical engineer and beauty entrepreneur to formulate a product that actually worked for women like me. That product was Refreshed Hair & Scalp Oil, and it became more than a solution—it sparked a movement.

This journey taught me that women don’t just want more beauty products. We want meaningful options. We want products that support our unique needs. And we want a space where our beauty stories matter.

What We’re About

Her Beauty Regimen is both a marketplace and a mission. We bring indie beauty brands and women who love beauty and wellness together in one space. It’s like Sephora, and Etsy had a purposeful sister who makes room for both variety and heart. We make it easier for women to find the products that speak to them, and we give indie brands a real shot at growing their business.

Why You’ll Love It Here

  • Our marketplace is curated for women who wear wigs, braids, weaves, or locs and still want healthy, thriving hair.

  • Refreshed Hair & Scalp Oil has helped women see results in as little as 30 to 60 days.

  • We support indie creators with zero startup costs, professional marketing, and a platform built with them in mind.

  • We are proudly Black woman-owned and committed to showing up for women and communities often left out of the beauty conversation.

Let’s Do Beauty Differently

If you're looking for products that match your values, work for your lifestyle, and support your growth, welcome. If you're a beauty brand ready to grow your reach and revenue, we want to help you get there.

Shop now at herbeautyregimen.com
Join our Beta Group and start selling
Follow @hhbrbrand and @chanelemartin for more

Beauty should feel like it was made for you. That’s what we’re building, and we’d love for you to be part of it.

Founder of Hair Beauty Regimen