Designed for Black women. Personalized for you.

The personalized 90-day hair growth plan

Stop guessing.
Start your
regimen.

Take the free assessment. Get a 3-product system and a 90-day hair growth routine made for your hair. Stop guessing, start growing.

The 90-Day Hair Growth Plan is launching soon. Join the waitlist for launch updates and early access.

See what’s included
The 90-day plan: Rinse-Free Scalp Reset, Hair Growth Serum, and Hair Wellness Capsules
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3 productsFree hair growth assessmentPersonalized 90-day routineBuilt for Black women

What's in the plan

  • Rinse-Free Scalp Reset
  • Hair Growth Serum
  • Hair Wellness Capsules: three 30-day supplies
  • Personalized 90-Day Hair Growth Routine
  • Free Hair Growth Assessment

Meet your regimen

Inside support.
Outside care.

Thinning, shedding, edges, or hair that used to be thicker. Start with a free assessment, then bring the pieces together in one personalized plan.

01 / ResetHer Beauty Regimen Rinse-Free Scalp Reset

Rinse-Free Scalp Reset

4 oz spray bottle

Start with the scalp. Refresh everyday buildup between wash days, without washing and restyling your whole head.

Made for your real routine

Designed to fit into real Black hair routines, including braids, locs, wigs, sew-ins, and natural styles.

02 / SupportHer Beauty Regimen Hair Growth Serum product packaging

Hair Growth Serum

2 oz dropper bottle

Targeted topical care for the areas you're paying attention to, including your scalp, hairline, and edges.

Inside the botanical blend

Rosemary, castor, jojoba, avocado, sweet almond, neem, vitamin E, lavender, clary sage, ylang ylang, and plumeria. The serum was the beginning. The regimen is the evolution.

03 / NourishRefreshed Hair, Skin & Nails Essentials capsules

Hair Wellness Capsules

60 capsules per 30-day supply

Daily nutritional support from within. One simple daily step, included as three 30-day supplies.

Your daily nutritional support

Hair, Skin & Nails Essentials with biotin, zinc, vitamins, B vitamins, and a botanical blend. Two capsules a day. Check with your healthcare provider before starting any supplement if you're pregnant, nursing, or taking medication.

The routine brings it all together.

The plan includes all three products, plus a free Hair Growth Assessment and a Personalized 90-Day Hair Growth Routine.

See the full plan

From trying things to following a regimen

The problem isn't that you haven't tried.
It's the guessing.

Maybe your edges are getting thinner. Maybe your part looks different, or there's more hair in the brush. So you've tried an oil, a vitamin, a new routine. You care, and you've been doing something.

Let's be honest. Which one are you?

Close-up showing thinning edges
Your edges are thinning, and you're tired of acting like you don't see it.
Close-up showing a thinning crown on straight hair
Your crown keeps breaking, and no style hides it anymore.
Cupped hands holding shed hair
Your hair sheds every wash day, and you're scared to even touch it.
Woman holding a comb containing broken hair
It grows, then it breaks. You never keep the length.

If that's you, you're exactly who I built this for. I see you.

You don't need one more product to try. You need one plan, with products that work together and a routine that tells you what to do next.

Care for the season you're in

If you've started and stopped before, that isn't a character flaw. A better-designed routine can make consistency easier.

Your hair may be changing because life is changing: motherhood, stress, health, hormones, a new season. You don't have to get your younger hair back. You can learn what your hair needs in the season you're in now.

Long box braids viewed from the backLong hair worn in a sleek straight styleCoily natural hair worn in a full afroDifferent textures. Different styles. A routine shaped around you.

BUILT FOR BLACK HAIR FROM DAY ONE.

We start with Black hair.
Then we personalize for yours.

You're not one-size-fits-all. Your hair history, scalp, and styling routine tell us where to start. Your goals tell us where we're headed.

  1. 01

    Tell us what you're experiencing.

    Start with the free Hair Growth Assessment. Your concerns, scalp, styles, and goals.

  2. 02

    Know what to do next.

    Your answers shape where to focus, how often to use each step, and how it fits your life.

  3. 03

    Follow one clear routine.

    Reset. Support. Nourish. Give your hair 90 days of intentional, consistent care.

Two-page sample personalized 90-day hair, scalp, style and life plan

A look inside your personalized plan

Your answers.
A clear next step.

Your assessment brings your hair, scalp, styling habits, and goals together in one easy-to-follow plan.

  • Your key areas of focus
  • A routine shaped around your answers
  • The order of your regimen and a daily checklist
Explore the sample report ↗

Illustrative sample. Your report will reflect your own assessment answers.

Chanel E. Martin smiling and holding Her Beauty Regimen products

Created from lived experience

“I've lost my hair four times and grown it back four times.”

I'm a Black woman who's been through this in different seasons of my life. I know what it's like to try so many things and still not know what to do next.

As a chemical engineer with bachelor's and master's degrees, and patents from my work at Myavana, I bring a careful, analytical approach to ingredients, routines, and how the pieces work together. Years of listening to women shaped this regimen as much as the science did.

More of my story

I've been studying hair since 2012, and it's taken me around the world, most recently to South Africa to sit down with a trichologist. Her Beauty Regimen is built on those conversations: the researchers and trichologists we stay connected to, the patents behind the science, and the women who've trusted us with their hair along the way. That's the research behind this brand. That's the standard we hold every product to.

Chanel E. Martin

Founder, Her Beauty Regimen

It started with one bottle.

Her Beauty Regimen began as a Hair Growth Serum. After over 100 Hair Growth Serums sold, we kept listening to what women told us about their routines, what else they were using, and what they still weren't sure about. The 90-Day Hair Growth Plan came out of that: scalp care, targeted topical support, nutritional support, and one clear routine built around the serum so you know where it fits.

A batch of Hair Growth Serums, ready for orders.
A batch of Hair Growth Serums, ready for orders.
Talking through the products at an event.
Talking through the products at an event.
Meeting a customer at the booth.
Meeting a customer at the booth.
Chanel holding the serum in its updated bottle.
Chanel holding the serum in its updated bottle.
A customer, with her pink bag from the booth.
A customer, with her pink bag from the booth.
The Her Beauty Regimen product table at an event.
The Her Beauty Regimen product table at an event.

Your next 90 days

One plan.
Made personal.

The 90-day plan: Rinse-Free Scalp Reset, Hair Growth Serum, and Hair Wellness Capsules

Scalp care + topical support + daily nourishment.
With the routine that brings them together.

The complete regimen

Your Personalized 90-Day Hair Growth Plan

Launching soon

  • Rinse-Free Scalp Reset
  • Hair Growth Serum
  • Hair Wellness Capsules: three 30-day supplies
  • Personalized 90-Day Hair Growth Routine
  • Free Hair Growth Assessment

No purchase required to join the waitlist.

Prefer an individual product?

The products are available individually. The Personalized 90-Day Routine comes with the plan, where the products are intentionally brought together as one regimen.

A little more clarity

Before you begin.

What do I receive?

You receive three products: the Rinse-Free Scalp Reset, the Hair Growth Serum, and three 30-day supplies of Hair Wellness Capsules. Your free Hair Growth Assessment and Personalized 90-Day Hair Growth Routine come with them.

Is this personalized?

Your assessment answers shape your regimen, including your areas of focus, how often you use each step, and your routine.

Why start with the assessment?

It's free, and we recommend it because it shapes your matched routine. Tell us about your hair, concerns, current routine, styling habits, and goals.

Will this work on my hair type or style?

This regimen was created with Black women and textured hair in mind, including natural hair, braids, locs, wigs, sew-ins, and other protective styles. The assessment helps match it to yours.

Can I use it with braids, wigs, or a protective style?

Yes. The Rinse-Free Scalp Reset was designed so you can care for your scalp between wash days.

Will I get results?

Everyone's hair responds differently, and we don't guarantee outcomes. This regimen gives you 90 days of clear, consistent care and a way to pay attention to how your hair responds.

Is this a treatment for hair loss?

No. It's a hair-care and nutritional-support routine. It doesn't diagnose, treat, cure, or reverse any medical condition.

What if I'm pregnant, nursing, or on medication?

Please check with your healthcare provider before starting any supplement.

Can I buy the products separately?

The Hair Growth Serum and the Rinse-Free Scalp Reset are available on their own. The Personalized 90-Day Routine comes only with the plan.

Your hair deserves a clear next step.

Stop guessing.
Start with you.

Free to start.

Results vary. The assessment is not a medical evaluation and does not diagnose hair-loss conditions. This hair-care and nutritional-support regimen is not a medical diagnosis or treatment. For sudden or severe hair loss or scalp changes, consult a doctor or dermatologist.

© 2026 Her Beauty Regimen. Results vary. This regimen does not diagnose, treat, cure, or reverse any medical condition.