Rooted in Care: The Story Behind Nuearth Co

Shaena is a wife, mother of two, and accountant by profession. At the heart of her journey is Nuearth Co., a brand that began with her personal shift toward clean and intentional living. What started as a desire to simplify and live more mindfully quickly grew into a passion for creating products that nurture the body and support the spirit.

Nuearth Co. was founded with a clear purpose: to bring a sense of luxury and grounding into everyday care. Shaena believes wellness is more than just a trend. It is a rhythm, a practice, and a way to honor oneself. Her products are handcrafted in small batches using premium, raw, and organic ingredients that reflect this belief.

With a deep respect for the healing power of nature, Shaena formulates each product with nutrient-rich butters such as kokum, cupuaçu, murumuru, and mango. These ingredients are carefully chosen not just for their rich texture, but for the deep nourishment they offer. Paired with infused oils, therapeutic botanicals, and sustainable practices, each product becomes a grounding ritual meant to reconnect and restore.

Nuearth Co. stands for more than skincare. It is about slowing down, tuning in, and taking a quiet moment to care for yourself. Through her brand, Shaena invites others to feel more present in their bodies, more at peace in their routines, and more connected to what truly nourishes.

Each jar reflects intentional living and mindful creation. It is a gentle reminder that self-care is not a luxury, but a daily ritual of love and presence.